Truckers Gearing Up for Plaid for Dad Prostate Cancer Fight


Canadian trucking companies have topped the fundraising race in Prostate Cancer Canada’s Plaid for Dad campaign each year since the program’s inception. With Father’s Day – and the launch of the 2021 charity drive – just around the corner, truckers are gearing up for another fight against prostate cancer.

Every year, workplaces and individuals commit to going Plaid for Dad by fundraising and wearing plaid on the Friday before Father’s Day. It’s a fun and easy way for Canadians to show their love for all the men in their lives, and to build a world where no one fears prostate cancer.

Canadians are encouraged to wear plaid on June 18 and share their photos online using #PlaidforDad to help support the prostate cancer cause at CCS.

Prostate cancer continues to be the most commonly diagnosed cancer and third leading cause of death among Canadian men. By going Plaid for Dad, you can make a meaningful difference in the lives of the estimated 1 in 9 men who will be diagnosed with prostate cancer in their lifetime.

Funds raised through Plaid for Dad are invested into ground-breaking prostate cancer research and support.

OTA and CTA Board officers, James Steed and Doug Sutherland, are vocal champions of the Plaid for Dad cause and are encouraging carriers to get involved

“My dad, Bob Sutherland, who is co-founder of our company, is a survivor of prostate cancer and naturally our industry demographics can greatly benefit from prostate cancer awareness. I’m proud of our industry’s tradition in leading this program,” said Doug Sutherland, president, Sutco.

Steed, whose father is a prostate cancer survivor, typically drives around in his Plaid for Dad van this time of year to promote the cause.

Steed, whose father Gord is a prostate cancer survivor, typically drives around in his Plaid for Dad van this time of year to promote awareness.

“I know the trucking industry is involved in so many important charities and initiatives and there’s no shortage of Canadians in need; but whether it’s donating directly or promoting the cause at the workplace by wearing plaid, every effort is appreciated.

“And please get checked.”

To donate directly or register your workplace for Plaid for Dad, click here to go to the Cancer Canada portal.

Other ways your workplace can get involved:

  • Host “Plaid Friday” in your workplace on June 14, inviting employees to sport their craziest Plaid outfits and donate to the cause.
  • Add a company-sponsored raffle prize for best Plaid outfit – event tickets and gift cards work great!
  • Add a barbecue or potluck lunch to your Plaid Friday workplace festivities.

Plaid for dad promo messages to retweet:

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