E-commerce has transformed the way Canadians shop, according to a recent FedEx survey, which says 68% of respondents that online it is the fastest and most efficient way to shop for gifts during the holiday season.
The Online Shopping Intentions Survey, commissioned by FedEx Express Canada, says that 69% of respondents believe online shopping offers a better selection of gifts, as Truck News reports.
The survey suggests a sharp rise of e-commerce has changed Canada’s approach to gift-giving, showing a 16% increase in the number of respondents planning to shop online this year over those who said they did in 2014.
“E-commerce is now the new normal and as Canadians look to online shopping as a solution for their everyday purchases and holiday season shopping needs, they require shipping solutions they can depend on,” said Lisa Lisson, president of FedEx Express Canada.
The rapid growth of ecommerce has drawn in Canadians of all ages, from all corners of the country. Some additional survey findings include: 67% of Gen Xers are planning on shopping for holiday gifts online this year, compared to 59% who indicated that they did holiday shopping online in 2015.
A full 43% of baby boomers are planning on shopping for holiday gifts online this year, compared to 36% who indicated that they did so in 2015.
Just over three-quarters of millennials (76%) are planning on shopping online this year, a slight increase from 63% who said they did in 2015.