A new report by Stay Metrics’ suggests a substantial portion of drivers who leave fleets do so within the first 90 days, usually as a result if bad experiences with frontline staff like recruiters or dispatchers.
Stay Metrics’ report looked at over 62,000 drivers from 100 different trucking companies and found that while 70% of driver turnover occurs in the first 12 months, half of those drivers were leaving much earlier, within the first three months.
The survey indicated that drivers who reported being dissatisfied with a recruiter by day 45 were more likely to quit early. The report speculates that because a recruiter is a driver’s first contact at a new job, in many ways they represent the whole company.
By focusing on this relationship early on, fleets may be able to prevent early turnover or predict the drivers most likely to quit within 3 months, according to Stay Metrics.
Having a negative opinion of a dispatcher is also a key indicator of early turnover. Stay Metrics found that high dispatcher satisfaction reduces turnover rate by almost 16% in the earliest stage of employment.
Studying these early-stage leavers, Stay Metrics found them to be evenly distributed among age groups, meaning that millennials were no more likely to leave early than baby boomers.
The honeymoon phase may explain the positive feeling of new drivers within the first three months of employment, but it was actually drivers who had been in the industry for at least one year, not brand new drivers, who tended to leave the earliest. This may contradict the view that new drivers who are experiencing the reality of a truck driving job for the first time job are more likely to leave.
To obtain a copy of the whitepaper, “Is Early Turnover Damaging the Business? How and What Can We Do to Stop It?”, click here.